Introducing our new Sales Manager for APAC, Michael Hendricks!

Martin 12 months ago • 3min. read.

Welcome aboard! We are thrilled to announce Michael Hendricks as our new Sales Manager for the Asia-Pacific region.

Michael Hendricks is a highly experienced professional who has spent the past 18 years working in the marine and offshore industry. Starting his career as a Service Engineer, Michael quickly developed a passion for the industry and transitioned into Sales. With his extensive experience, he has also worked as a Business Development Manager for several years.

Throughout his career, Michael has developed a deep understanding of the industry and has a proven track record of building strong relationships with clients. His expertise in sales and business development is an invaluable asset to the ScanReach team, and we are excited to have him onboard as we continue to develop and innovate in the maritime industry.

“Michael brings a wealth of experience in the marine industry, having worked in senior sales positions for companies such as Aflex Ship Equipment and Harding Safety. His technical service background will be invaluable as he takes on the role of Sales Manager – APAC for ScanReach, focusing on expanding the company’s footprint in the region.”

Trond Liabø, VP Sales & Customer Success at ScanReach

Why ScanReach?

ScanReach’s innovative technology was a major driving force in my decision to join the team. With its cutting-edge features and functionalities, our technology has the potential to revolutionize the way vessels are monitored and managed. By enabling vessel digitization, we can offer real-time tracking of key parameters, reduce maintenance costs, and minimize downtime.

Our technology is a crucial step towards achieving vessel digitilaisation and enhancing the safety and efficiency of shipping operations. The possibilities for our technology are limitless, and I am excited to be part of a team that is at the forefront of innovation in the maritime industry.

Michael Hendricks, Sales Manager for APAC at ScanReach

How do you enjoy spending your free time?”

I enjoy spending time with my family, and playing a good round of football with friends.

– Michael Hendricks

What is your favourite feature of the ScanReach OWC network?

“The flexibility of OWC is what makes it my favourite feature as it serves as a cornerstone of the IOT setup. This unlocks significant potential for marine asset owners to gain access to their asset’s data in a scalable and cost-effective manner. With OWC, asset owners can receive real-time updates on their assets’ condition and performance, enabling them to make informed decisions quickly. This feature provides an excellent solution for those looking to optimize their asset management strategy and maximize efficiency.”

Michael is going to be a valuable asset to our company!


Over the last years, the ScanReach team has developed the breakthrough onboard wireless connectivity technology which enables data to travel anywhere on a maritime vessel without cabling. IoT sensor data in complex steel environments, such as vessels, rigs, and offshore wind turbines, is made available to management onboard and onshore.

Read more about our solutions.