Press Contacts
Sven Brooks
Chief Executive Officer
+49 1520 4101 652
Geir Utne Berg
Chief Finance Officer
+47 95 163 388
Please contact our Marketing and Communications department if you need further media content.
Jannikke Berger
VP of Marketing & Communications
+47 47 400 700
Martin Berntsen
Customer Experience Lead
+47 4229 7616
We have many videoes to explore in our Social Media Channels.
Color codes
A color wheel/circle/disk/chart shows the relationships between primary colors, secondary colors, and tertiary colors. We want to provide you with enough colors to create great visual impact. In addition to our chosen color palette, you can use grades going dark or light.
Color is very important in branding and marketing because it produces good identity building and recognition across all our visual communication and branding.
Color is more than just a visual aid. The color palette conveys emotions, feelings, and experiences.
For instance, our ScanReach mint/teal green color provides a feeling of blue-green seawater, as well as sustainability. The ScanReach Amaranth can be used for highlights and alerts. The warm red color may provide a feeling of importance or danger. The whole color palette is in balance.
PRIMARY COLORS
ScanReach Mint
PMS 333 C
#28D8C3
RGB 40, 216, 195
CMYK 63, 0, 34, 0
ScanReach Dark
PMS 6C
#121621
ScanReach Gradient
#121621 – #323E48
PRIMASECONDARY COLORS LIGHT PALETTE
ScanReach Teal
#5BBDB5
RGB 90, 189, 181
CMYK 63, 0, 35, 0
ScanReach Pale Turquioise
#A7CECC
RGB 167, 206, 204
CMYK 34, 6, 20, 0
ScanReach Polar
#E6F9F6
RGB 230, 249, 246
CMYK 12, 0, 6, 0
ScanReach Spring
#F4FCFB
RGB 244, 252, 251
CMYK 5, 0, 3, 0
SECONDARY COLORS DARK PALETTE
Dark BlueGrey
PMS432C
#323E48
RGB 50, 62, 72
CMYK 78, 64, 53, 44
Medium Grey
#566069
RGB 86, 96. 105
CMYK 68, 54, 46, 21
Light Grey
#91969E
RGB 145, 150, 158
CMYK 46, 35, 32, 1
ScanReach Amarath
#E84348
RGB 232, 67, 79
CMYK 3, 89, 73, 0
Minimum clear space
Logo
The ScanReach logo should be placed in a prominent position so that it is obvious. There should always be enough space around the logo to ensure a clean and easily understood visual image. The amount of clear space will vary in direct proportion to the logo’s size.
Other than the Onboard Wireless Connectivity the logo should never be interfered with or joined to other elements that will lead to its clarity or readability being diminished.
Minimum logo size
In order for the logo to be rendered as clearly as possible, it has been assigned a minimum size. For printed media, a minimum logo size measurement of 6 mm should be applied to the logo. For digital media, a minimum measurement of 17 px should be applied.
Colour use in logo
The logo exists in five colours only (these are shown on the right). All other colour combinations need to be clarified with the VP of Marketing & Communications.
Colour choice should be based on a carefully considered assessment of the contrast between the logo and the background. Always aim to make the logo as clear as possible.
A – PMS 333C & 6C/#121621
The logo with Category payoff will be used in all cases where it occurs as an introduction.
B – PMS 333C & 6C /#121621
The original logo for light and dark backgrounds will be used in the majority of cases where it repeats often (e.g. several pages/slides),
C- Four one-coloured versions
The ScanReach Aqua / 6C / grey / ScanReach Vulcan coloured logo can be used only in cases where only one colour is required used, or if the background design/image.
